Add a Live Chat Widget to Any Website: The Coverage Decision Nobody Makes
Installing a chat widget takes about twenty minutes. Deciding who answers it, and when, takes longer - and that decision is the one that determines whether the widget produces conversations or a queue of abandoned ones. This is a guide to the second part. The installation is the easy half. What the widget actually costs to run Put real numbers on it before worrying about the tooling. A site with 8,000 monthly visitors who see the widget, and 1.5% of them starting a chat, produces 120 chats a month. At an average of eight minutes each, that is 960 minutes - 16 hours a month. Sixteen hours is not a staffing problem. It is less than one hour per working day. Which means the cost of a chat widget was never the answering. It is the mismatch between when you answer and when people write. The hour you are not there Chat volume follows the sun and the timezone, not your contract. Spread over a day, those 120 chats look like this: • 09:00-17:00: 76 chats • outside those hours: 44 cha...